Building scalable product experiences — Kshitij Kumar, Senior Product Designer.

Kshitij Kumar
5+
YEARS IN PRODUCT B2B · B2C · C2C
[ GET IN TOUCH ]

Products for people, systems, and AI in the loop.

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[INTRO]

I DESIGN SYSTEMS, WORKFLOWS AND INTERFACES FOR COMPLEX DIGITAL PRODUCTS.

From design systems to AI-assisted workflows.


[METRICS]
0+
YEARS IN PRODUCT DESIGN
0+
PRODUCTS SHIPPED
0+
DESIGN SYSTEMS BUILT
0
CORE DOMAINS
// CASE STUDIES[ 004 ]

FEATURED PROJECTS

[001]// WIOM

WIOM DESIGN SYSTEM

Rebuilt Wiom's design system to support AI-assisted workflows across product surfaces.

DESIGN SYSTEMAI WORKFLOWB2B
2026
[002]// CARS24

SELLER PROTECTION POLICY

Designed seller protection for Cars24's C2C journey to build trust after the sale.

C2CTRUST0→1
2024
[003]// AQUAZEN

AQUAZEN RECHARGE FLOW

Improved AquaZen's recharge experience by reducing payment friction.

SUBSCRIPTIONRETENTIONSERVICE DESIGN
2025
[004]// CARS24

APPOINTMENT BOOKING FLOW

How I redesigned Cars24's appointment journey to improve conversion

CONVERSIONGROWTHFUNNEL
2024

// WHAT I DO[ 04 CAPABILITIES ]

CAPABILITIES

[01]

DESIGN SYSTEMS

Design systems built to bring consistency, speed and structure across product teams.

TOKENS / COMPONENTS / DOCS
[02]

PRODUCT JOURNEYS

Designing product journeys across acquisition, trust, operations and retention.

FLOWS / IA / 0→1
[03]

BUILDING WITH AI

Using AI across design and build workflows to move from idea to shipped output, faster.

PROMPTS / TOOLING / SPEED
[04]

INTERFACE DESIGN

High-fidelity product interfaces shaped for clarity, usability and visual precision.

UI / MOTION / POLISH
// ABOUT

CRAFT, CURIOSITY AND MAKING.

I started in graphic design before moving into product, so I’ve always cared as much about how things feel as how they work. Over the last 5+ years, that has evolved into designing journeys, interfaces and systems for digital products. More recently, I’ve been using AI to rethink how I design, prototype and build. Outside work, I’m drawn to travel, filmmaking and music — things that shape how I observe, think and create.

// LOCATIONDELHI, IN
// EXPERIENCE5+ YRS · SINCE 2021
// WORK ACROSSSYSTEMS · FLOWS · UI
// BACKGROUNDGRAPHIC → PRODUCT